Well, at least by now you have heard that SOPA (Stop Online Piracy Act) is bad and would ruin the Internet world, but do you know how it will affect internet marketers? If not, then fix your eyes on the complete concept of the Bill and the reasons why it is harmful to the global market and how the internet marketers can overcome it.
SOPA is an anti-piracy bill that aims to crack down on copyright infringement by restricting access to sites that host or facilitate the trading of pirated content. SOPA bill has been introduced to the House of Representatives in October and has received much attention and debate in December.
On the other hand, if you think that it affects only the music and entertainment industries, then you are wide of the mark. If the bill is passed, it would surely affect the internet marketers and will definitely get a wake up call on how it bangs their business. As the SOPA bill would give law enforcement and copyright holder’s power to fight online trafficking of copyrighted property and counterfeit goods.
Let’s have a look how SOPA affects Tech companies and Internet Marketers:
Block Access to your Website: For Instance – If the government or the owner of copyrighted material identifies your website as using copyrighted materials (like music and videos) then they will file a case of copyright infringement. As a result penalties might include a halt in the online advertising and payment gateways (like PayPal) from running business with your website, and as well prevent search engines from linking to your website – All your SEO efforts will be fruitless and in simple, we need to say Goodbye to SEO. Finally the internet service providers will block access to your website and in this way it will damage the business.
Weaker the Website Protection: For Instance – at the present time if any copyright owners feels that a website is hosting infringing content, then he will submit a notice to the website asking for removal of the infringing material. As a result the Website that is holding infringing content will have certain time to remove the Copy Content. But if the Bill is passed it will further weaker the protection of Websites as it would override such safeguards, allowing the judges to right away shut down websites that found guilty.
Legal Trouble: If the bill is passed, the websites that stream copyrighted material without authorization can receive up to five years in prison. As a result, this will affect your personal and professional life.
Will Affect Smaller Businesses: In Sites like Twitter, Facebook, LinkedIn and YouTube, the like whose sites are posted with countless links from users every day. If the bill is passed, these sites would factually be unable to function, since the amount of copyright infringing content that gets posted would be totally beyond their control. And if these sites do not function, then it will surely affect inbound marketing campaigns and this might even lead to cut social media business from your marketing strategies, as social media won’t exist.
As you are aware, many of the websites have already opposed the SOPA bill and if you feel that SOPA will surely affect the Tech companies and Marketers then do share your opinions and comments with us.Tags: Marketers,SOPA,SOPA Bill,SOPA bill Opposed,SOPA bill Passed,Stop Online Piracy Act,Tech companies,Websites,Websites oppose SOPA