Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. Searching for information is the second most popular activity online after email. More than 70% of internet users find information they need through search engines.

Search engines display different kinds of listings in the Search Engine Results Pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. Most websites are not designed, structured or written according to the search engines. As a result, such websites are losing out a large number of potential customers.

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