Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. SMO is related to Search Engine Marketing (SEM), but differs in several ways. The primary focus is on driving traffic to a website through new channels other than search engines because search engines aren't the only sites that drive big traffic anymore.

The concept behind SMO is simple, implement changes to optimize a website so that it is more easily linked to and more highly visible in social media networks and on custom search engines (such as Technorati) and more frequently included in relevant posts on blogs, podcasts & vlogs respectively.

Web 2.0 Strategies for Your Website SPSoft increases your website traffic other than search engines. In fact, Web 2.0 is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care really about their online presence.

Methods of Web 2.0 include adding RSS feeds, social news buttons, incorporating third-party community functionalities like images and videos, social bookmarking, promoting in social networking sites.

Instant Search Rankings (ISR) Do you want to see news or information about your website in 60 minutes? Our unique instant search ranking service provides instant rankings in search engines. Our dedicated team of ISR focuses on the elements which will boost the online presence in search engines instantly. ISR is the process of identifying popular communities and promoting online will serve instant rankings to your website. This may involve direct or indirect interaction with millions of social networking users.

In a usual situation a new website may take several months to appear in top rankings in search engines based on various factors. For such newly registered websites we’ve a solution to bring instant traffic. Our strategically derived ISR process will bring your website news or postings about your website in top rankings of major search engines less than 60 minutes. And we guarantee to show your website news in top rankings in an hour. Instant search rankings strategies can apply for already existing websites also, to acquire traffic from other channels. Apart from above we can guarantee to block more than 5 rankings for your website in Google top 10 results. Now you can imagine the traffic flow to your website from all the sources. We’re proudly providing this service for our customers based on their business. We tested and implemented ISR strategies and offering this unique service for our customers.

SMO Benefits
Social Media Optimization has several benefits; majority goes to the traffic increase other than search engines like: